The ubiquity of brand messaging today creates real challenges for companies seeking mindshare and differentiation in the marketplace. At a time when consumers have become increasingly skeptical of marketing claims, transparency and truth-telling are the hallmark of companies that establish real rapport with their customers or clients.

These new realities of marketing are why 360 believes that a brand is a far more valuable asset when it is an Authentic Brand.

Authentic Brands are those that embrace a mission, focus on core values and put customer or client needs above everything else. In the case of Authentic Brands, it’s impossible to separate what they say from what they do.

360 works with our clients to help them:

  • Identify their strengths and define their value proposition
  • Embrace what’s most real and true about themselves
  • Engage receptive audiences in a way that is both believable and persuasive.