Medications are one of the biggest expenses for hospitals today – and one of the most common sources of healthcare error. Washington, D.C.-based Clinical Pharmacy Associates has long enabled hospitals and other healthcare institutions to realize the benefits of superior pharmacy and medication management. But their branding and marketing was disjointed at best. 360 gave the company a coordinated presence, emphasizing its unparalleled ability to deliver on the promise of accountable healthcare from the pharmacy perspective.
Positioning, key messaging, brand architecture, brand identity, logo, themeline, web site