Financial Foundations is a forward-thinking investment advisory firm in Westborough, MA. 360 conducted interviews with their advisors, probing personalities and motivations, and asking them to define their ideal clients and to characterize their client relationships. Coming out of the research, 360 suggested themes for videos and creative executions that used verbatims from the interviews to describe the unique characteristics of the firm. The videos seek to communicate the professionalism, personality and authenticity of the Financial Foundations brand.
Discovery, reporting and analysis, video concept, design and production