Nationwide Financial, the financial services arm of Nationwide, offers advisors a strong family of mutual funds. But they began to recognize the value of exchange-traded funds (ETFs), and the growing popularity they enjoy. Working with two innovative index designers, Rothschild Risk Based Investments LLC and TOBAM, they created a suite of Strategic Beta ETFs that can serve as core or complementary holdings in investors’ portfolios. 360 was challenged with the task of creating a host of marketing materials to support an aggressive outreach effort.
Sales system collateral, marketing emails, web banner ads, infographics, pitch books, video concept, design and production